Sydney Sweeney Launching Lingerie Brand With Jeff Bezos’ Support

Sydney Sweeney’s appearance at Lauren Sánchez and Jeff Bezos’ wedding is starting to make more sense.

According to Us Weekly, the Euphoria actress is getting ready to launch her own lingerie brand, and Bezos and Sánchez are reportedly helping fund the project as investors.

A source revealed that Sydney Sweeney has been quietly working on the line for over a year and considers it a major passion project.

“This has been a huge project for her and something she’s been working on for the last year,” the insider said.

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Bezos is said to be more involved than people realize, partly because Ben Schwerin, his associate and a partner at the investment firm Coatue, is backing the business.

Coatue, which recently received a $1 billion investment from Bezos and fellow billionaire Michael Dell, may be one of the driving forces behind Sweeney’s new brand, as reported by the Economic Times.

Sweeney’s team has not responded to media requests for comment.

Though known for her acting, the 27-year-old star has some experience in fashion.

Last year, she collaborated with Frankies Bikinis on a swimwear line inspired by the Italian coast, which the brand described as their “sexiest ever.”

Sweeney not only co-designed the collection but also modeled the looks herself in the campaign.

At the time, she told Elle that the goal was to create designs that made women feel “confident and free.”

“It’s powerful to show the world you are unapologetically yourself. We wanted pieces that made people feel confident and free in their bodies,” she told Elle at the time.

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In June, Sweeney turned heads at Bezos and Sánchez’s three-day wedding celebration in Venice, where she mingled with celebrities like Orlando Bloom and Tom Brady.

Her presence raised eyebrows, and conservative commentator Megyn Kelly controversially claimed that Sweeney’s physical appearance, particularly her bust, was the reason for the invite.

However, Page Six reported that her real connection to the couple is professional. She’s starring in an upcoming film for Amazon MGM Studios, which likely led to her invitation.

A source added that Sweeney isn’t personally close to Bezos or Sánchez, but attended the wedding out of respect for the studio head, similar to how old Hollywood operated.

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